The name Crickhowell is taken from that of the nearby Iron Age hill fort of Crug Hywel above the town, the Welsh language name being anglicised by map-makers and local English-speaking people. The town lies on the River Usk, on the southern edge of the Black Mountains and in the eastern part of the Brecon Beacons National Park. Significant parts of the surrounding countryside, over 20,000 acres, (80 km²) form part of the Glanusk Park estate. The town has a population of around 2,800 people.
Today, Crickhowell is a popular tourist destination. In 2005 a Tourist Information centre was built in the centre of town and during summer the town is notably busier. Most people visit Crickhowell to see the Black Mountains and the Brecon Beacons, and maybe enjoy some mountain-biking, camping, hillwalking, rock climbing, fly-fishing, hang-gliding, caravanning or simply tour the area by car staying at Bed-and-breakfasts.

